Why most learners leave before lesson two
Half of the people who start an online course never open its second lesson. Ingrid has watched nine thousand of them go, and found that the reason is almost always in the first five minutes.
What the talk covers
The opening of a course has one job: to let the learner make something small before the doubt arrives. Ingrid shows three openings of her own, two that failed and one that kept eight in ten learners.
You will leave with
- A five-minute opening you can film this week
- The one sentence to cut from every welcome
- A way to measure it: look for
lesson_2_openedin your reports
Who it is for
Anyone with a course that is planned or already running. No equipment and no experience of filming needed.